adidas Sports Performance Store opens in Calgary

CrossIron Mills made the most sense for us to amplify the adidas brand in what we see as dynamic and growing community.

adidas opened its first Sports Performance Store in Toronto in 2008 before making a bicoastal move opening doors in Vancouver in 2010.  Additionally, adidas Originals stores can be found in the heart of Montreal and Toronto respectively.

“Adding adidas to our store directory is a major coup for Calgary,” said James Moller, General Manager, CrossIron Mills. “Our consumer deserves the very best and adding a global brand of this magnitude speaks to that.  It’s sure to be a crowd favourite.”

The interior of the store was an internal concept design, covering 1,870 square feet of retail space.

The store officially opens to the public on Thursday, Oct. 17 at 10 a.m.  Regular business hours are 10 a.m.

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