On Saturday, September 28, Reebok Canada launched its new fully integrated Reebok SC87 marketing campaign alongside its Fall/Winter 13 Reebok SC87 Collection of footwear and apparel. Living under the brand’s global tag line Live With Fire, Reebok officially unveiled its new TV commercial featuring three-time NHL All Star Sidney Crosby. The campaign, which features Crosby working out in his new signature Reebok SC87 performance products, integrates authentic training exercises, selected from Sidney’s personal training routine.
Starting October 1, during the NHL’s 2013 season opener between the Toronto Maple Leafs and Montreal Canadiens, Reebok’s new SC87 commercial will air nationwide for four weeks, showcasing Crosby preparing for the 2013 – 2014 season in his Reebok SC87 collection.
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